Seven domains · One system
Seven viewpoints into the same autopoietic system — not seven separate sites.
Interactive topology · Click a node to inspect · Click a pill to highlight
Rei Inamoto · Hacker / Hipster / Hustler
From the design lab to the live lounge — all in one.
George Crooney is a working lounge singer — standards, singalongs, and songs that move rooms. The repertoire runs from Sinatra to Soundgarden, from classic country to crowd favourites most performers wouldn't think to play.
"In everything I do, the ideology that works for me is a simple rule. Serve the song. The song's ego is bigger than anyone else's. If you serve the song you can't lose."
Chris Goss, Rock Sound (2001) — songwriter, producer, frontman of Masters of RealityThe song is the dish, the performer is the kitchen, and the room is who you're cooking for. The character has a history. Dr. Goulet — named for an SNL riff on Canadian crooner Robert Goulet, filtered through a decade of hosting Rockaoke Live! feat. The Naturals — was recognized for an alchemical gift with setlists: the ability to read a room and sequence songs that consistently delivered, then deploy the well-chosen deep cut precisely when the moment could hold it. The audience called it Doctor Obscurity. The name was a compliment.
When the band dissolved, the mad scientist traded the laboratory for the lounge. The experimental impulse remained — in the setlist sequencing, the intertextual song choices, the production infrastructure. The venue changed. Smaller rooms. More intimate. The request app replaced the binder.
About
PhD Candidate · Carleton TIM
Practitioner-Researcher
Crooney Interactive · 1730 Technology Consulting Inc.
In January 2014, I was simultaneously developing a loyalty rewards architecture for the golf industry and hosting a live music afterparty at a local Orlando venue — two unrelated experiments at the same trade show. That moment of coincidence turned out to be the founding event of a practice still running in 2026.
John Seely Brown calls this kind of work radical research — radical in the original Greek sense of going to the root: follow the problem, bend your lenses, re-frame what emerges in ways that may seem pathological to the field. This career's apparent non-linearity — labourer, performer, CIO, instructor, concert band cameraman, location assistant, consultant — is not a liability. It is the circumference of a circle. Every role is a different approach to the same root problem, at one of three layers: the design of irreducible live encounters (Resources), the engineering of competitive variety in hospitality platforms (Processes), or the governance architecture that authorizes value to move between them (Values).
I am a practitioner-researcher and PhD candidate whose core academic contribution — Flynn (2026) — is a correction to the standard miscategorization of disruptive failure vectors (DFV) within Christensen's RPV framework. The proof-of-concept is Rockaoke Live! feat. The Naturals: a ten-year live-band karaoke enterprise I co-created across Metro Vancouver, which failed precisely where RPV theory predicts — and which I misread, along with everyone else, until the research framework made the mechanism legible.
I'm currently completing a PhD in Technology Innovation Management. Three papers in development surface original theoretical contributions — including the DFV correction, a variety engineering model for hospitality experience platforms, and a coordination of analytical frameworks chosen — in the William James sense — for their cash value to this problem.
The applied side of this research is taking shape through Crooney Interactive (crooney.ca) and Multimodal Media Lab — designing location-based experiences in Campbell River and Vancouver Island that aim to find the sweet spot between the four elements of hospitality experience design: Food, Drink, Sound, and Light.